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Blog: Web Analytics

Analytics for marketers: What to track based on your role

Melissa Wankiewicz — May 05, 2021

How to optimize your web content with Siteimprove Analytics

Siteimprove — Apr 21, 2021

The three pillars of effective campaign tracking

Matthew Bebenek — Apr 01, 2021

How to determine the most important key metrics for your business

Sarah Hendriks — Mar 25, 2021

The business value of a good website experience: How you can get executive buy-in for Google’s page experience update

Conny á Reynatrøð — Mar 11, 2021

How to measure digital student engagement

Kyra Kuik — Mar 09, 2020

What Are Content Creation Best Practices?

Ira Booker — Apr 11, 2019

Good Data In, Good Data Out: The Impact of UTM Parameters (Part 3 of 3)

Siteimprove — Mar 07, 2019

Why Your Web Analytics is Very, Very Important

Siteimprove — Oct 10, 2018

Why You Should Track KPIs and Key Metrics

Siteimprove — Nov 14, 2016

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