BlogHow UX drives marketing revenue LinkedIn’s report of the top 15 in-demand jobs in 2021, the roles that made the list include frontline ecommerce worker, digital marketing professionals, digital content creators, and user experien3/4/2022 12:00:00 AMWhat Siteimprove’s $100M ARR milestone says about the future of digital experiences might’ve seen the news that Siteimprove announced today that we reached $100M in annual recurring revenue (ARR) in Q4 2021. We couldn’t be more excited about this incredible milestone, yet at the 2/3/2022 12:00:00 AMHow web accessibility really pays off numbers are in. If accessibility is not a part of your digital strategy, you are missing out on a significant opportunity for growth, revenue, and a chance to strengthen your brand image in a valu1/21/2022 12:00:00 AMCreate better performing content using your CMS in four steps teams are struggling with rising expectations for quality and amount of content that needs to be produced to provide a great customer experience and drive bottom-line growth. Here’s why. Conte10/25/2021 12:00:00 AM business value of website redesign website is the single most impactful digital marketing tool you have, standing head and shoulders above all other channels – social media marketing, content marketing, email marketing, traditiona10/13/2021 12:00:00 AM ways your content production process is sabotaging your content performance brand experiences and bottom-line growth start with high-performing content. Content now fuels every customer experience and marketing channel, with half of businesses spending more than $19/22/2021 12:00:00 AM the next generation of enterprise reporting future of reporting for enterprise is here. The current marketing technology (MarTech) landscape is crowded and complex, especially at the enterprise-level where high data volume is unmanageable w9/20/2021 12:00:00 AMWhat does a cookieless world mean for digital marketers?’s been more and more talk about a “cookieless” future for digital marketers, as Google announced it plans to phase out third party cookies in Chrome (Chrome accounts for about two-thirds of all 7/28/2021 12:00:00 AMNine common SEO errors during a website redesign businesses will conduct a website redesign project at some point. And so they should! 90% of people have abandoned a website because of bad design and almost half say website design is the leadin7/20/2021 12:00:00 AMWhy holistic search is key to your enterprise marketing strategy 27% of all website traffic comes from paid search and 53% comes from organic search, making it critical for businesses to have a search strategy that includes both channels. Unfortunately, many 7/19/2021 12:00:00 AMHow to use Siteimprove with your SEO agency often get questions from customers about whether they can use Siteimprove with an agency (yes!), and if so, how?   Not only can you use Siteimprove with your SEO agency, but we also recommend that 7/16/2021 12:00:00 AMHow to structure your SEO team at a large organization to a North Star Inbound report, the typical in-house SEO team has 2-5 members, regardless of whether the business has fewer than 100 employees or more than 1,000. We can all guess that the b7/15/2021 12:00:00 AMWhy manual testing is essential to your accessibility strategy you manually checking your website for accessibility issues? If not, you might be overlooking critical accessibility issues that affect your compliance with the Web Content Accessibility Guideline6/24/2021 12:00:00 AMSeen through the eyes of a blind user: Why overlays are not the answer to web accessibility an Accessibility Community Consultant with Siteimprove, and as a totally blind screen reader user, I am often asked what I think about accessibility overlays. As someone who has been using a screen6/24/2021 12:00:00 AMShifting left: Adding accessibility early to your development processes “The power of the web is in its universality. Access by everyone regardless of disability is an essential aspect.”  Tim Berners-Lee, W3C director and inventor of the www When digital inclusion is th6/24/2021 12:00:00 AMWeb accessibility is a process, not a quick fix it comes to championing and implementing digital inclusion, one of the most common – and biggest – mistakes made by organizations is approaching it as a quick-fix project with a set start and end6/23/2021 12:00:00 AMWhat will search look like in 2026? past year in search has seen significant change. From how we go about tracking keywords in Google Ads, to performance measurement and all things Core Web Vitals, the past few years have been fille6/15/2021 12:00:00 AM to optimize your web content with Siteimprove Analytics today’s data-filled world there’s no longer any excuse for not knowing what your website visitors want – and then creating high-performing web content that delivers it to the letter. And that means4/21/2021 12:00:00 AMPrepare your website for Core Web Vitals with Siteimprove a little over two months’ time, page experience will become an official Google ranking factor. Why does this matter? Well, the better you score on its page experience metrics, the more likely Googl3/16/2021 12:00:00 AMOur top five tips: How content teams can make the most of Siteimprove there’s something content and communication teams are notoriously running short on, it’s time. Tedious, manual tasks frequently take away valuable resources from content planning and creation, shif3/15/2021 12:00:00 AMHow you can get executive buy-in for Google’s page experience update any business, a positive digital user experience is indisputably the most effective, sustainable way to drive customer engagement – and profit. How visitors experience your website critically infl3/11/2021 12:00:00 AM European Accessibility Act: Frequently asked questions are 135 million people in the EU who have a disability—and that number will only grow as the population ages. To address the rights of those people as outlined by the UN Convention of Rights on 3/8/2021 12:00:00 AMHow to get executive-level buy-in for SEO senior management that SEO is one of the most critical elements of a holistic digital marketing strategy that increases organic website traffic – and revenue – can be an uphill struggle.   3/3/2021 12:00:00 AMWhy digital customer experience should be a business priority in 2021 pandemic has shaken up the world in ways we couldn’t have possibly imagined just a short while ago.  Since the COVID-19 outbreak, there’s been an incredible disruption forcing businesses to innova3/2/2021 12:00:00 AMWhat you need to know about WCAG 3.0 World Wide Web Consortium (W3C) released the first public working draft of the W3C Content Accessibility Guidelines (WCAG) 3.0, also known as Silver, in January 2021. The public was given a deadli2/25/2021 12:00:00 AMDesigning for accessibility beyond color contrast ebanking services to virtual doctor visits, daily experiences are moving rapidly to digital spaces, making it more urgent than ever to create digital user experiences that are accessible to all. 2/15/2021 12:00:00 AM accessibility for all with the next generation of Siteimprove Accessibility accessible digital experiences with the new and improved Siteimprove Accessibility module. Current Siteimprove users can now get a free upgrade to the most robust and reliable product in the in2/10/2021 12:00:00 AM to write an accessibility statement EU Directive on the Accessibility of Public Sector Websites, also known as the Web Accessibility Directive (WAD) or Directive 2016/2102, requires all public sector organizations in EU member state2/8/2021 12:00:00 AM SEO learnings: Part 1 team of SEO experts virtually attended Search Marketing Expo (SMX) in early December to learn from the best and brightest minds in PPC and SEO. We combined those learnings with our experience from1/25/2021 12:00:00 AM2020 SEO learnings: Part 2 is part two of our three part series on what our SEO experts took away from their time at Search Marketing Expo (SMX) in early December, as well as their learnings from working in SEO throughout 1/25/2021 12:00:00 AM2020 SEO learnings: Part 3 is part three of our three part series on what our SEO experts took away from their time at Search Marketing Expo (SMX) in early December, as well as their learnings from working in SEO throughou1/25/2021 12:00:00 AMYour top five: The best from our blog in 2020, 2020 has proven to be quite a ride for us all. Maybe you felt it flew by, maybe you felt it dragged on forever. While most of us shifted to remote working for long periods and realized tha1/13/2021 12:00:00 AMEverything you need to know about manual, automated, and hybrid accessibility testing early and often. This classic motto holds true when it comes to maintaining an accessible website. But it can be difficult to know where to start and how to ensure you get accurate results. There1/11/2021 12:00:00 AM COVID-19 means for financial services websites coronavirus pandemic has forced all industries to digitize at a shockingly fast pace. Unfortunately, the financial services sector had a longer way to go than other industries. A 2019 report publi12/16/2020 12:00:00 AMHow financial services can start tracking digital engagement goals services have traditionally based much of their business on client profiles. Credit histories and actuarial tables have long been a staple in the industry. More sophisticated reporting and m12/16/2020 12:00:00 AMHow to deliver a more engaging, compliant financial services website with Siteimprove services have long been delivered through the physical branch. It was a way to meet the client, get to know them, and present information about products and services. Branches evolved to off12/10/2020 12:00:00 AM Web Vitals and digital inclusion that all your website visitors, regardless of factors like poor internet connection or accessibility requirements, can enjoy your content with as few barriers as possible is known as digital 12/9/2020 12:00:00 AM to drive digital growth in 2021 this point it might sound cliché, but 2020 has been a year of completely new and unprecedented experiences. The most significant have, of course, been those we’ve all experienced personally. Many o11/25/2020 12:00:00 AMHow to organize your website for SEO success in 2021 marketing budgets being cut because of the coronavirus pandemic and an uptick in consumers shifting to online purchases, SEO – a cost-effective, long-term results method of getting your message, 11/24/2020 12:00:00 AM real-time changes in Siteimprove Ads to take control of your PPC you’ve done any googling lately, you’ve probably noticed that less real estate is given to organic results. Often times, users need to scroll to see any organic results.    Since it’s now more diff11/11/2020 12:00:00 AMHow to be more accessible on social media  While many organizations are taking the right steps towards a more accessible and inclusive website, the same isn’t necessarily true for their social media channels. The challenge with social media 10/19/2020 12:00:00 AM the new Siteimprove Download the descriptive transcript here We’re very excited to share that as of today, Siteimprove has a new brand. This new brand launch is a result of a company-wide reflection process and time spe9/29/2020 12:00:00 AMHow to use Siteimprove Quality Assurance to create a great website experience Assurance (QA) is one of Siteimprove’s most enduringly popular tools. So, we were surprised to discover that some of our customers aren’t using Siteimprove QA to its full potential. If you are9/28/2020 12:00:00 AM is new in WCAG 2.2? proposed nine additional criteria have been drafted for the Web Content Accessibility Guidelines (WCAG) 2.2. The first public working draft was released on August 11, 2020 and feedback from the publ9/2/2020 12:00:00 AM digital marketers need to know about accessibility marketing teams are often measured on traffic, conversions, lead generation, open-rates, click-through rates, and engagement. But they aren’t often measured on whether or not their activities 8/18/2020 12:00:00 AM to use a framework to plan web accessibility better teams are made up of people with diverse skills, including user experience (UX) designers, visual designers, developers, content creators, quality assurance testers, and project managers. So, 8/13/2020 12:00:00 AMHow to use Siteimprove Policy to create a better user experience you ever clicked onto a website and discovered that the prices, products, or timetables are from last year? Or tried to download a file on the move, and ended up with a serious dent to your data 7/28/2020 12:00:00 AM Siteimprove Analytics data to data from other analytics tools doesn’t always make sense - here's why of the most common questions that we receive from our customers is about why the numbers they see in their Google Analytics (GA) account (or other third-party analytics providers) don’t always mat7/24/2020 12:00:00 AM to streamline your multi-channel marketing optimization strategy the most basic level, your digital marketing efforts are the way you spread the word about your business and the products and services it provides. But effective online marketing should also be doi7/1/2020 12:00:00 AM more out of your data with Siteimprove Integrations marketing technology (MarTech) market has grown significantly over the past few years and shows no sign of slowing, increasing to a record 8,000 services in 2020. In fact, Gartner found that inves7/1/2020 12:00:00 AM reasons you should consider tool consolidation for your digital team over 8,000 marketing technology (MarTech) tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on 6/24/2020 12:00:00 AM to track and improve citizen engagement about the websites you use most often in your personal life: Amazon, Netflix, Twitter, YouTube, etc. All of these sites are easy to navigate and suggest more content, products, or accounts to fo6/15/2020 12:00:00 AM to identify and fix content ROT—or content files that are Redundant, Obsolete, and Trivial (ROT)—may sound a bit silly, but they can damage your website’s user experience and your government organization’s reputation. Because yo6/11/2020 12:00:00 AM ready for the Google page experience update has been a tremendous amount of research about how page experience impacts user behavior. Users want webpages to load quickly, be mobile friendly, and intuitive. Beyond that, page experience can6/10/2020 12:00:00 AM ultimate government website checklist services around the globe are in the middle of a digital transformation that requires modern, accessible websites. With many government agencies already working towards meeting legislative 6/8/2020 12:00:00 AM to create an SEO strategy with Siteimprove SEO Advanced: Part 2 Engine Optimization (SEO) is vital to the success of any website. With 75% of searchers never scrolling past the first page of search results, it’s unlikely your business will thrive online unl6/5/2020 12:00:00 AM your organization should use an all-in-one SEO tool some businesses continue to completely outsource their search engine optimization (SEO) strategy to agencies, more than half (54%) of marketers now manage their search efforts wholly in-house. 5/28/2020 12:00:00 AM built a tool to help you use colors in an accessible way we conduct more and more of our lives online, many of us rely heavily on visual cues when using websites. Often, web designers accommodate this by using color as the only way to communicate informa5/20/2020 12:00:00 AM to create an SEO strategy with Siteimprove SEO Advanced: Part 1 is an absolute must for your website, but with all its complexities and industry jargon – keyword research, backlinks, content optimization, competitor analysis, and more, it can be hard to know h5/14/2020 12:00:00 AM obstacles to data-driven marketing and how to overcome them is data-driven marketing? Data-driven marketing is the act of aggregating all your available data, interpreting it, and applying it to your marketing campaigns to capture customers and grow your 5/4/2020 12:00:00 AM coronavirus is changing online search behavior and why you need to focus on SEO now’re currently witnessing unprecedented changes in business and day-to-day life. Offline events and conferences are cancelled, employees across the world are adapting to working remotely, and organiz4/24/2020 12:00:00 AM to create a dashboard for your COVID-19 web pages on what type of organization you work for, it’s likely that you and your team are in crisis management mode. Or, at the very least, trying to collaborate while everyone works remotely. It’s4/3/2020 12:00:00 AM the private sector needs to plan for digital accessibility awareness on the difficulties created by inaccessible digital technology for people with disabilities has led to a growing demand for accessible websites and an increase in digital accessibilit3/31/2020 12:00:00 AM roundup of content to inspire you while working from home’s no denying that working from home for long periods of time can get a little monotonous. Working from a home office means you don’t get as much back-and-forth with colleagues and it can be diff3/18/2020 12:00:00 AM clear organic and paid search strategy boosts university competitiveness year, millions of student-hopefuls apply to higher education institutions. And with thousands of options to choose from, selecting a university with the best programs and opportunities to meet th3/16/2020 12:00:00 AM higher education institutions can improve page load time to boost competitiveness you know your university’s website is one of the most important digital student engagement touchpoints you have at your disposal? Your website has the power to foster trust, build relationships, a3/13/2020 12:00:00 AM EU Web Accessibility Directive: Frequently Asked Questions you have unanswered questions about web accessibility and how your public sector organization can prepare for the EU Web Accessibility Directive deadline? In this post, we answer the most frequent3/11/2020 12:00:00 AM to measure digital student engagement an increasingly competitive higher education environment, many universities are prioritizing digital student engagement to increase application numbers and boost overall student satisfaction. But, 3/9/2020 12:00:00 AM acquisition strategies you should try in 2020 your business wants to scale up and sustain your growth over time, you not only need a high level of customer retention, you also need a solid strategy for attracting new customers. However, custom2/26/2020 12:00:00 AM to prepare your public sector website for the EU Web Accessibility Directive deadline December 22, 2016, an EU-wide directive came into effect that standardized website accessibility in the public sector to ensure equal web access to information and services for everyone. This direc2/21/2020 12:00:00 AM to Scale High-Quality, Personalized Content’ve long discussed how customer expectations for a fluid, seamless customer journey continue to increase. Users expect content, messaging, and experiences that are relevant to their interests and wh2/17/2020 12:00:00 AM Your 2020 Marketing Strategy into Execution marketing strategy isn’t worth much if you don’t act on it. Yet, the Harvard Business Review shows that the majority of global companies struggle to execute on their strategies, which begs the qu2/5/2020 12:00:00 AM to Create a More Customer-Centric Culture you’re out in the field, managing a team, or working behind the scenes to keep business humming, it’s common to get tunnel vision and lose focus of your customers. From your daily task list to1/29/2020 12:00:00 AM Last-Click Attribution Can Damage Your Ads Performance and What To Do About It and machine learning have received a lot of attention in the search and pay-per-click (PPC) industry over the last few years. If you’ve spent any time reading PPC or SEM websites, you’re pr1/23/2020 12:00:00 AM Favorites: Siteimprove’s Top 5 Most Downloaded Content in 2019’s digital world demands more from all of us – and it can be exhausting to keep up. So we’re sharing a round-up of your favorite Siteimprove content published in 2019, all in one place. As you ki1/17/2020 12:00:00 AM Your SEO and Paid Search Strategies Work Together? of the biggest mistakes that companies make with their digital marketing efforts is siloing their activities so various campaigns, channels, and strategies operate as singular entities rather than12/20/2019 12:00:00 AM to Use Lower Funnel Search Intent to Accelerate Your SEO and Paid Search Strategies marketing involves learning how to think like your prospects. You need to anticipate the users’ needs when they’re looking for a solution like yours. That’s where lower funnel search intent 12/19/2019 12:00:00 AM Your Organization in Digital Chaos? Part 2 to the second blog getting us ready for our new Siteimprove Academy eLearning course: 'Managing Chaos: Digital Governance by Design'. The course is a collaboration with digital governance expe12/18/2019 12:00:00 AM Your Organization in Digital Chaos? Part 1 customers have access to Siteimprove Academy, which includes online courses on topics like web accessibility, analytics, SEO, and more. We’re excited to announce a new course, authored by 12/17/2019 12:00:00 AM Snippets: How to Get to Google’s “Position Zero” number one in Google SERPs has a major impact on your organic traffic: around 30% of traffic for any given search goes to the result in position number one. And organic results still receive t12/10/2019 12:00:00 AM is a Good Website Speed?’s no secret that website speed is the new currency that determines whether your digital strategy will be successful. Google revealed back in 2018 that they use your website’s speed on mobile as a s12/9/2019 12:00:00 AM to Create Personalized Content for Every Step in The Customer Journey A recent report by Siteimprove and IDG found that 64% of businesses say creating well targeted, relevant content is their biggest optimization challenge.    While businesses are struggling to create11/20/2019 12:00:00 AM Can You Win Customer Trust and Be More Competitive? recent report conducted by Siteimprove and IDG found that one quarter of respondents cannot confirm that their websites are GDPR compliant, more than a year after the regulation came into effect. W11/14/2019 12:00:00 AM Your Website Ready for The Holiday Shopping Rush? weather outside might be frightful, but holiday shopping is so delightful….unless you’re an ecommerce business, then the holiday shopping season can be stressful.  Ecommerce businesses know the ho11/8/2019 12:00:00 AM Data-Driven Ways to Deliver a Consistent Customer Experience website is the clearest window that consumers have into your business. More so than just being a digital brochure of products and services, each page of your site conveys a message about your bra11/1/2019 12:00:00 AM to Use Available Data to Supplement Customer Journey Mapping half of customers say most companies fall short of their expectations for great experiences, according to Salesforce. As customer expectations rise, marketers are forced to move away from tradit10/24/2019 12:00:00 AM Marketers Can Create a Smooth Customer Experience in 2020: Part 1 is part one of a two part series. You can read part two here.  We operate in a world where customer expectations for brands are high. Shep Hyken writing for Forbes said, “Your customers no longer10/21/2019 12:00:00 AM Marketers Can Create a Smooth Customer Experience in 2020: Part 2 is part two in a two part series. You can read part one here.  In part one of this series, we discussed how setting a brand strategy for your business gives you a plan for how to solve your custo10/21/2019 12:00:00 AM Day in the Life of Someone Who is Blind Siteimprove, we try our best to practice what we preach: inclusivity. Whether it be on the web or in face-to-face situations, learning how to be more inclusive should never stop. Being curious abou9/13/2019 12:00:00 AM to Write Google Ads Copy that Gets More Clicks average, people perform 2.3 million Google searches per second. On almost every Search Engine Results Page (SERP), users will see an ad. These ads can be extremely effective because they appear whe9/12/2019 12:00:00 AM Mobile Marketing Strategies You Should Try marketing is crucial in today’s world. Everyone has a smartphone. Everyone uses it to make purchases and find businesses. In fact, 52% of all website traffic worldwide was generated through mob9/6/2019 12:00:00 AM Ads vs. Search Ads organic optimization is still incredibly important to generating new business, now more than ever, paid advertising is key for businesses wanting to create more interest and sales. In 2019, digi8/20/2019 12:00:00 AM Siteimprove Ads and Siteimprove Performance’re thrilled to announce that we’ve grown our platform! We recently released two new products: Siteimprove Ads and Siteimprove Performance, which are part of our Digital Marketing Solution. Siteimp8/15/2019 12:00:00 AM Ways of Enhancing Page Speed a producer and consumer of web content, you certainly know that page speed is important. But do you know how important?   Firstly, it’s good to know that nearly half of web users, 47%, say they exp8/14/2019 12:00:00 AM Ads: How to Build Landing Pages that Get Results you started running Google Ads, what goals did you set? More than likely, you wanted to bring in more leads, drive awareness, or simply increase engagement on your website. But setting up ads to 8/6/2019 12:00:00 AM Can I Increase My Google Quality Score? Whether you’re a PPC pro or brand new to Google Ads, Quality Score can be a major obstacle in achieving cost efficient ad campaigns. Like most things Google Ads, it can be tricky to figure Quality Sc7/30/2019 12:00:00 AM Can I Increase My Website Speed? you recall the days of dial-up internet, you probably also remember the agony of waiting for a website to load. It wasn’t uncommon to wait a matter of minutes for a page to finish loading, especial7/10/2019 12:00:00 AM Guide to Optimizing Video a video to your landing page increases your conversion rate by 86%. In a digital environment, every B2B marketer should be using video, and every video should be search engine optimized. To ran7/2/2019 12:00:00 AM Google Ads Mistakes That are Hurting Your Business If you work in marketing, you know that increasing brand awareness through organic methods, whether it’s social or search, can be challenging to say the least (hello SEO!). That’s where paid search m6/27/2019 12:00:00 AM is Paid Search Marketing? Part 1: Here’s what you need to know if you’re brand new to SEM you’re new to paid search marketing (also known as search engine marketing or SEM), it can be overwhelming to know where to start—but don’t let that stop you! If executed correctly, the results of 6/20/2019 12:00:00 AM is paid search marketing? Part 2: Here’s what you need to know if you get SEM basics is part two of a two-part series. Start here if you have a handle on SEM basics and want to learn more about key word match options, targeting, and more. If you need to start at square one, then 6/20/2019 12:00:00 AM to Write Great Alt Text your eyes. Imagine someone reading a web page out loud. Now, imagine that some of those words make no sense because they’re vague or omitted altogether. Browsing a website using assistive techno6/5/2019 12:00:00 AM Balance Between Data Privacy and Personalized Marketing we view data and our data privacy has dramatically evolved in the last few years. The EU’s GDPR gives us unprecedented rights over our personal data and the type of data companies can collect and 5/20/2019 12:00:00 AM the Accessibility World Map a billion people, approximately 15% of the world’s population, have some form of a disability that makes accessing the web difficult – especially when it’s not designed to be accessible! Inaccess5/16/2019 12:00:00 AM Are Content Creation Best Practices? the best-designed websites will lack long-term viability if the content quality doesn’t bring the brand story to life. Make your content too artistic or adventurous and it might not index well fo4/11/2019 12:00:00 AM vs. Insights: What Do You Get from Your Analytics? Metrics are easy, insights are hard. Often, when people think “analytics,” they think about the process of pulling data or reports and making sure that data is correct. While that’s certainly an impo3/21/2019 12:00:00 AM Data In, Good Data Out: The Impact of UTM Parameters things can impact your data in big ways. UTM parameters are no exception. For some background that you probably don’t need, UTM means “Urchin Tracking Module.” This references the Urchin Softwa3/7/2019 12:00:00 AM Ways to Get an SEO Boost With Images think that optimizing a website is mostly a copy-oriented issue is a familiar mistake. In fact, search engine crawlers take virtually everything on your site into account, including photos and imag2/26/2019 12:00:00 AM Creativity and Analytics Clash (Part 1 of 3) blog post is part one in our three-part series on campaigns in action. You’re a sharp and savvy marketer, and campaign launches bring excitement to your blood. Each time your organization release2/21/2019 12:00:00 AM Must-Haves for Every Marketer's Tech Stack a marketer isn’t easy in this day and age. Pressure is on to deliver results and show a return on investment (ROI), all the while keeping costs to a minimum. Therefore, it’s essential for market2/14/2019 12:00:00 AM Tips for Creating More Accessible Videos is now essential to web design and many organizations are scrambling to figure out the best way to integrate video content into their existing websites. As always, it’s important not to settle f2/14/2019 12:00:00 AM’ve Never Walked Away From a Customer Without Learning Something New Ebbesen is the founder and CEO of Siteimprove. He recently sat down for a fireside chat with Thomas Klindt, Global VP of Marketing. Looking Back at 2018 Thomas: Since we’ve just closed out 20182/11/2019 12:00:00 AM Every Content Writer Should Know About SEO many times have you heard the term “content quality” and resisted the urge to roll your eyes? It happens to me at least a few times a week—particularly because the definition of content quality ch2/4/2019 12:00:00 AM in Transit an effort to support older customers and partners, end users, or developers, many businesses support technologies that have become obsolete. Web visitors connecting to a site with obsolete protocol1/17/2019 12:00:00 AM's Top 5 Most Downloaded Content’s take a rundown of Siteimprove’s most downloaded e-books, checklists, and handbooks from 2018.  Perhaps there was valuable content you missed? Maybe your web team still benefits from clear-cut gu1/15/2019 12:00:00 AM Web Accessibility Conferences of the best ways to keep up to date with what’s going on in the world of web accessibility is to connect, learn, and share experiences with others in the industry. A conference, an event, or a wor11/8/2018 12:00:00 AM Web Accessibility Directive: 12 Months to Get Your Act Together? Not Exactly. you recently breathe a sigh of relief after incorporating EU privacy regulations into your website processes only to discover that a new EU Web Accessibility Directive just arrived? You, my friend10/11/2018 12:00:00 AM Open Letter To LinkedIn - Blind People Job Search, Too LinkedIn, It’s not us. It’s you. In effect, you’re the social media star of your own platform. Connecting 562 million professionals to one another is no small accomplishment and clearly designate9/20/2018 12:00:00 AM Dose of Our Own Medicine: SEO During a Website Redesign When a company of SEO experts decides to redesign its own website, a large "dose of your own medicine” becomes the prescription of the day. This scenario played out as we designed 18 new websites to 9/6/2018 12:00:00 AM Ways to Keep SEO During a Website Redesign post was originally published October 17, 2013 and has since been updated for accuracy and freshness. Redesigning your website can feel like walking into a minefield in terms of search engine opt9/5/2018 12:00:00 AM and Procedures of Web Governance post was originally published October 2013 and has since been updated for accuracy and freshness. Where would an employee go with questions about completing a specific task on your website? If yo9/5/2018 12:00:00 AM Reasons Readability Should Matter to Content Editors blog post was originally published October 6, 2016 and has since been updated for accuracy and freshness. You already know how important good copy is to your website. After all, it’s how visitors8/24/2018 12:00:00 AM Roles and Responsibilities of Web Governance blog post was originally published November 7, 2013, and has since been updated for accuracy and freshness. Before your team can tackle any new project, it’s important to know who’s doing what. W8/10/2018 12:00:00 AM 2.1 and What the New Criteria Really Mean for Your Website’s almost August 2018—which means that the new version of W3C’s Web Content Accessibility Guidelines, WCAG 2.1 has been released for nearly two months. If you’re reading this blog, you could be aski7/31/2018 12:00:00 AM Fortune 1000 Websites Have Broken Links? This Is What We Found   A broken link might seem like a minuscule, little mistake on your website compared to the other things you need to deal with while managing a multi-billion dollar company website. But let’s say J7/26/2018 12:00:00 AM is Web Governance and Why Does It Matter? post was originally published September 15, 2016 and has since been updated for accuracy and freshness. Web governance can be a difficult topic to get people engaged with, partly because, let’s f7/23/2018 12:00:00 AM web analytics is important blog post was originally published August 8, 2013, and has since been updated for accuracy and freshness. For better or for worse, we’re living in the age of data, a time when facts and figures a7/19/2018 12:00:00 AM & Responsibilities on Web Teams blog post was originally published September 9, 2014 and has since been updated by Siteimprove for accuracy and freshness. Author Shane Diffily has written extensively about web governance, opera7/19/2018 12:00:00 AM Your SEO: Backlinks Gone Bad are backlinks? How do they impact SEO? Can I get penalized for bad links pointing to my website? These are common questions that come to mind for many when the subject of backlinks or link-buildi7/12/2018 12:00:00 AM to Write a Website Privacy Policy in the Era of Data Protection many, the small print on websites is often ignored. But for a privacy pro or anyone interested in how their data is being used, the small print matters most. As Siteimprove’s general counsel, the 6/20/2018 12:00:00 AM 2.1 Has Arrived—and Here’s What You Should Know Right Now blog was originally published February 5, 2018 and was updated once WCAG 2.1 was released. We are thrilled to congratulate the W3C Accessibility Guidelines Working Group (AGWG) members on the off6/5/2018 12:00:00 AM SEO Tips for Improving Your Website Ranking engine optimization isn't only about keywords anymore. It involves many areas of expertise that oftentimes require an army of SEO experts on your team. In other cases, you're the one wearing al5/2/2018 12:00:00 AM Strategy: How to Create One for Your Organization Engine Optimization is a complex topic, but keywords are its cornerstone. No pressure—putting a keyword strategy in place doesn’t have to be difficult or time-consuming.  Once you understand ho4/15/2018 12:00:00 AM Your Analytics Tool GDPR-Compliant? Here’s What You Need the European Union’s General Data Protection Regulation (GDPR) takes effect this May, it will represent one of the most impactful events in the history of online privacy. Any organization that de1/22/2018 12:00:00 AM Things Every Editorial Style Guide Needs say content is king, but errors and inconsistencies can bring that monarchy crashing down. Establishing editorial rules like when to capitalize job titles, whether or not you use the Oxford comma7/27/2017 12:00:00 AM or Decentralized: What's Right for Your Web Team? are traditionally two ways to manage your digital presence: with a centralized approach or a decentralized approach. A centralized team tends to consists of one or two core web managers who over6/15/2017 12:00:00 AM to Set Up Website KPIs and Key Metrics With Your Team we mentioned in an earlier key metrics blog post, tracking Key Performance Indicators (KPIs) and key metrics will help your team measure what truly matters on your website. If you don’t measure the12/9/2016 12:00:00 AM Ultimate Guide to Website Maintenance a website: It's a responsibility. While modern content management systems make it easy to manage your website, they also require ongoing website maintenance to keep them secure and performing w12/1/2016 12:00:00 AM You Should Track KPIs and Key Metrics you are a digital marketer, then you probably already know that tracking the success of your website is important. But measuring success isn’t always easy to do, especially when you are trying to p11/14/2016 12:00:00 AM Web Accessibility Should be a Priority Now: 3 Stats to Prove It from the potential costs of waiting to implement accessibility on your website, there are many other reasons why web teams should get started on accessibility initiatives now. Web accessibility11/3/2016 12:00:00 AM Characteristics of a Successful Website Feedback Survey’ve previously covered why and when you should collect feedback about users’ experience on your website. What is a successful website feedback survey? It’s simple, really. A successful survey produc10/20/2016 12:00:00 AM to Navigate the Challenges of Color and Web Accessibility It probably comes as no surprise that color, branding, and visual elements can be quite challenging when it comes to website accessibility. It doesn’t mean it’s impossible to have a beautiful, colorf6/30/2016 12:00:00 AM Are People Entering My Site and Why Does It Matter? Entry Pages will tell you how and where people enter your website – but more importantly, also why they visit your site in the first place. If the most common entry page, besides the home page, is th6/7/2016 12:00:00 AM Your New Website and Creating a Post-Launch Strategy you web rock stars – we have made it to the final stage of website redesign. It’s time to launch your new website! But hold your horses for just a moment because there are a few more steps bef3/10/2016 12:00:00 AM to Create a Web Tool People Will Actually Use, it’s time to kill the assumption that the end user of your product is as technical as you are. This is reality: Web editors or people in similar positions using web services, e.g. analytic3/8/2016 12:00:00 AM to Create a Web Operations Plan All web managers have received THAT phone call. The call from a senior administrator reporting a problem on the website that needs to be addressed immediately. While some of these problems are minor,12/24/2015 12:00:00 AM4 Common Analytics Challenges and How to Combat Them vast amount of data and information in analytics is enough to give anyone a headache. That's why many marketers are left wondering where to start, and how to report crucial information to stakehol9/3/2015 12:00:00 AM WAI-ARIA Beginners' Guide we’ve been receiving lots of questions about WAI-ARIA, or ARIA, so this month we’re going to go over a few of the basics of using (or not using!) ARIA on your web pages. Static-paged websites a7/30/2015 12:00:00 AM Examples of Great Website Policies month we asked our customers what they've been doing with our new automated website policy feature, and they came back with some novel ideas. If you're looking for concrete examples of other orga5/7/2015 12:00:00 AM Disabilities and Web Accessibility sight and hearing disabilities are the most talked-about when it comes to website accessibility, cognitive disabilities actually represent the largest number of computer users with disabilities 12/11/2014 12:00:00 AM to Accessible Semantic Markup Content Accessibility Guideline 1.3, “Adaptable” is defined as: Creating content that can be presented in different ways (for example simpler layout) without losing information or structure. HTML 10/23/2014 12:00:00 AM True Cost of Your Website's Broken Links may not seem like much on the surface, but deep down, a broken link is doing some serious damage to your website, your reputation, and your business. A single broken link can impact your search eng9/11/2014 12:00:00 AM