Download video transcript.

The second stage of the SEO roadmap is the situation analysis. When you're starting off your SEO strategy, an audit, or even a SWAT analysis could be performed to really understand the current performance for your website. This includes the limitations that you currently have, and what activities need to be carried out. In this video, Matthew Margey, Search Consultant at Siteimprove discusses the four key areas to consider during your situation analysis.

Select here to watch Stage 3 - Strategy & approach