Enhancing member experiences and gaining digital insights
Results
- Launched new website that improved members’ online experience
- Gained visibility into visitor journeys with behavior maps
- Increased website health by 55% through quality assurance, SEO, and accessibility scores
- Reached a 99.5 score for quality assurance
- Improved SEO score by 22 points
- Achieved high assurance of smooth, successful new website launch
Goals
- Deliver a smooth user experience on all devices
- Understand website visitor behavior and journeys
- Continually monitor website performance and respond quickly to issues
- Improve and maintain strong website health
- Support a seamless member experience that’s not disrupted by a global pandemic
Organization
Community First Credit Union
Industry
Finance/Banks/Credit Unions
Customer since
2020