Siteimprove named as Optimizely’s Digital Experience Technology Partner of the Year

Siteimprove — Sep 24, 2021 — Awards & Accolades

Siteimprove, the leading digital performance platform, has been named as Optimizely’s Digital Experience Technology Partner of the Year at the Optimizely 2021 Partner Awards. 


Copenhagen – September 24, 2021 – Siteimprove, the leading digital performance platform, announced today that we have been named as Optimizely’s Digital Experience Technology Partner of the Year at the Optimizely 2021 Partner Awards, which further cements the strategic partnership between our two companies.   

“We’re honored to receive this recognition from Optimizely. We, together with Optimizely, understand that our customers come first and tangible business outcomes are what matter most,” said Siteimprove CEO Shane Paladin.  

He continued, “These outcomes are why companies invest heavily in their digital experience. That experience needs to be better than good—it must be brilliant. That’s what Siteimprove delivers, the most brilliant digital experience through our Digital Performance Platform.”

Optimizely’s Digital Experience Technology Partner of the Year award honors a technology partner that has excelled in delivering applications and integrations that help Optimizely customers meet their unique digital experience needs, empowering them to build a smarter tech stack that enables advanced personalization.

“Content that drives outcomes is what matters. Optimizely and Siteimprove together is a winning combination that allows customers to achieve those outcomes,” said Paladin.   

By integrating Optimizely and Siteimprove, customers can increase team productivity and minimize errors. The integration bridges the gap between tools by showing Siteimprove insights directly in Optimizely, allowing teams to optimize content, fix mistakes, and manage websites more efficiently.

“Our integration with Optimizely provides the unique ability to check content before it’s published, after it’s live, and gives insights into the consequences of unpublishing a page. We want to give customers the certainty every step of the way that the content they publish lives up to the company’s brand standards and, most importantly, delivers impact,” said Siteimprove VP of Product Angie Lim.

Optimizely’s annual Partner Awards celebrates and highlights the partners who go further in accelerating digital transformation for customers. This year’s Partner Awards include ten categories, honoring partners that are true advocates for both Optimizely and our joint customers.


About Siteimprove 

Siteimprove is a global provider of digital performance technology, amplifying the digital marketing efforts of leading brands. Siteimprove democratizes access to the web and empowers digital marketers with insights to increase marketing reach, supercharge performance, and deliver maximum ROI—across digital channels. Learn more at 


Media contact: 

Jesper Termansen