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Integrate SEO into your workflow

SEO has the greatest chance of success when it’s integrated into your team’s workflow—not siloed. Siteimprove’s Activity Plans allow teams to customize their way of working with SEO. Whether it’s resolving issues that hurt search engine visibility, monitoring keywords, analyzing competitors, optimizing content, or proving ROI, Activity Plans merge all relevant insights in one, customizable place.  


Benchmark your website's SEO performance

Before you dive into optimization, it’s crucial to know where your website stands, so you can benchmark your performance and track progress towards your goals.Quickly gauge your SEO performance with dashboard SEO ScoresOn-page diagnostics and the Siteimprove DCI® Industry Benchmark show how your website stacks up to the rest of the market. Siteimprove SEO includes On-Page Diagnosticswith 70+ SEO checks.  


Drive content optimization

See where your content has optimization gaps by looking at high traffic keywords and filtering based on your strategy, search volume, or estimated traffic. Add your target keywords to your Activity Plans, where you can kickstart content optimizationwith practical, best practice recommendations. Siteimprove's Duplicate Content Finder detects similar content clusters, so you can focus on addressing SEO performance killers.  

On-page diagnostics

Siteimprove SEO incorporates 70+ unique SEO checks, including scans for missing meta descriptions, spelling mistakes, broken links, outdated files, poor readability, and links to unsafe domains.

How you perform against these checks make up your SEO Score, measured on a scale of 0-100. Separated into Technical, Content, User Experience, and Mobile standards, errors are highlighted directly on the page and in the HTML for those working behind-the-scenes.

Siteimprove SEO's on-page diagnostics include:

  • Prioritized list of hands-on recommendations
  • Difficulty level rankings to help you define necessary time and resources
  • SEO Score and industry benchmarks to gauge performance at a glance

Activity plans

With customizable Activity Plans, Siteimprove SEO offers an intuitive way to monitor, track, and showcase the progress of your SEO efforts.

Whether you’re aiming for quick wins, want to tackle high impact issues first, or prefer to divide and conquer based on issue type, complexity, or page views, prioritization is now a piece of cake. Create Activity Plans based on responsibilities, departments, or regions to make the division of work that much easier.

  • Kickstart content strategy with Keyword Discovery and Suggestions
  • Get ahead of your biggest competitors with Competitor Analysis
  • Get pages right from the very beginning with built-in Content Optimization

Keyword insights

Keyword DiscoverySuggestionsand Monitoring

Learning which queries and terms made your site appear in search results helps you understand your audience, avoid jargon, and truly speak their language. Through a direct integration of Google’s Search Console, Siteimprove SEO helps you understand how the world’s most popular search engine and its users see and - more importantly - find your website.

Discover traffic-driving keywords and filter them based on strategy, including:

  • Quick wins, high impact, or long-tail keywords
  • Keyword performance
  • Search volume, estimated traffic, and competition level

Siteimprove SEO also provides in-tool tips on where to start and how to get the most out of your keyword research and monitoring. Let the content creation begin.

Content optimization

No one said writing search engine-optimized content was a walk in the park. Whether you're an SEO specialist first and a content writer second—or the other way around—Siteimprove SEO guides you every step of the way.

Based on the keywords you identify within a given Activity Plannext steps are to:

  • Identify your target pages that use those keywords
  • Map keywords into page elements like meta title, meta description, and headlines
  • Be linked straight to your CMS and fix the issues hurting your SEO rankings
  • Monitor progress of target pages over time

Duplicate content finder

Bad news: Identifying duplicate or competing content by hand is impossible considering the amount of content on your website. Good news: Siteimprove SEO does the heavy-lifting for you.

Our intelligent, machine-learning algorithm divides your site into clusters based on similarity levels. Based on these insights, you can remove or edit potentially harmful content and minimize the risk of being punished by Google and the other search engine gods.

Search Engine Analytics

To succeed at SEO, you have to know what the market wants, where they're coming from, and how engaged they are with your content. By integrating with Siteimprove Analytics, features like Key Metrics allow you to accurately measure ROI by attaching a monetary value to every effort.

With Search Engine Analytics at hand:

  • Prove ROI to stakeholders by attaching value to conversions
  • Build a data-driven SEO strategy by integrating analytics insights
  • Understand which search engines visitors come from and how long they stay
  • Monitor traffic for specific keywords

Insights stream

When working with SEO optimization, it’s easy to get lost in the data and lose overview of which actions can bring about tangible results in your marketing efforts.

Siteimprove’s SEO Insights stream analyzes your SEO data for you and provides you with an overview of recommendations and the most impactful actions, so you don’t need to do any complex data analysis and can quickly start driving more online traffic and opportunities for conversion.

With Insights you will be notified when your keywords start ranking significantly higher or lower, when you have gained or lost backlinks, or when we discover new keywords relevant to your strategy.

  • Focus your attention and start making an impact - get concise and actionable recommendations, which can be filtered by category, impact or effort required
  • Increase your efficiency – streamline your team’s work by collecting all your key SEO tasks across the website in a singular view
  • Customize your news feed - tailor your Insights stream to prioritize the insights and notifications most relevant to your goals