Check your website’s accessibility and SEO
Your website’s user experience will play a much greater role in search rankings in 2021. Google has published new guidance on how to measure page experience from the user’s perspective, including a supporting set of Web Core Vital metrics that can be used to benchmark websites. Enterprise organizations need to prepare for this change now by working on both accessibility and SEO simultaneously.
Recommendations from Diane Kulseth on how to improve your SEO in 2021

Ensure all web stakeholders have platform access to your SEO tool(s)

Begin benchmarking your WCAG compliance levels and web performance

Review reporting / dashboards at all levels to ensure you're following correct metrics

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